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| | BigEcommerce.com sells software products at this website to enhance e-commerce websites. If you are looking for an E-Commerce hosted solution, we suggest:Powerful ecommerce software solution with a custom ecommerce website for your online business Home The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly | |
|  | |  | | | The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly | | | | | | | |
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| | Description | David Meerman Scotts marketing bible has become a modern day business classic.This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This is a one-of-a-kind, pioneering guide, offering a step-by-step action plan for harnessing the power of the Internet to communicate with buyers directly, raise online visibility, and increase sales. Its about getting the right message to the right people at the right time - for a fraction of the cost of a big-budget advertising campaign. This new, updated edition includes: - A new introduction discussing recent changes to the world of marketing and PR
- A brand new chapter on mobile marketing
- An additional chapter on real-time marketing and PR
- Updated information on how to measure the success of your campaigns
- A range of new tools
- Fresh case studies
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| | Product Details | | Author: | David Meerman Scott | | Paperback: | 366 pages | | Publisher: | Wiley | | Publication Date: | August 30, 2011 | | Language: | English | | ISBN: | 1118026985 | | Product Length: | 8.97 inches | | Product Width: | 6.35 inches | | Product Height: | 1.1 inches | | Product Weight: | 1.04 pounds | | Package Length: | 8.9 inches | | Package Width: | 6.0 inches | | Package Height: | 1.2 inches | | Package Weight: | 0.9 pounds | | Average Customer Rating: |  based on 31 reviews |
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| | Customer Reviews | Average Customer Review: ( 31 customer reviews )
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Most Helpful Customer Reviews
21 of 21 found the following review helpful:
 Practical Guide with Relevant & Compelling Case Studies Aug 22, 2011
By A. Davis
"TPL Drew"
Watch Video Here: http://www.amazon.com/review/R20OJW1PBVPCXW I've read the other two versions of Real Time Marketing & PR and it's a book I constantly reference and refer to executives looking to find a practical way to understand the benefits of participating effectively in a new media world. I've also found that social media and new media practitioners can find value in reading the book as a guide to building a thorough understanding of effective online marketing and PR that goes well beyond Facebook and Twitter.
This Third Edition, which has completely updated case studies and examples also includes a much needed Marketing and PR Strategy Plan template designed to help people get started in a step-by-step approach to social media. There's a great new chapter on measuring your success in the new media space and highlights some practical ways to start measuring your ROI. I particularly enjoyed a section entitled "The Power of Free." - Read it, it's worth the price of the book.
Finally, David Meerman Scott's new edition includes a whole new section on Mobile Marketing that covers everything from GeoLocation to Mobile Apps and Mobile Newsrooms. You'll really like his fun new concept of Cyber Graffiti.
In short, a book that's sold over 250,000 copies and set many of the Fortune 1000 company's social strategies in motion can't be ignored. You'll really enjoy the Third Edition - even if you've read the first two.
If you know what you're doing in the social space... buy a copy for your executive team. They'll immediately embrace your activities and start championing your efforts in the new media world.
In short, you can't publish a book called The New Rules of Marketing and PR in an internet age unless it's updated to still be 'New.' David's done exactly that and it's worth the read!
6 of 6 found the following review helpful:
An Update WORTH Buying Aug 08, 2011
By C. Chapman
"C.C. Chapman"
David is one of the few people in the online marketing and communications world that you can always depend on getting the latest and greatest information from. He doesn't just talk about the exciting new world we live in, but he lives in and works in the world as well.
Filled with updated stories, information and the latest rules that YOU need to know no matter what your business is.
Have a boss who still hasn't embraced that the world has moved beyond print and radio ads? This book makes a great gift for them to get them started embracing what you already know.
8 of 9 found the following review helpful:
A must-read marketing book. Seriously. Aug 09, 2011
By Dharmesh Shah
"Founder and CTO, HubSpot"
Disclosure: I'm a huge, huge fan of David Meerman Scott and he is an advisor to my company, HubSpot.
This is the marketing book that changed my life.
When I first encountered "New Rules", I was had just gotten into marketing (I'm a technology entrepreneur). My startup was founded on the exact principles and ideas that are in this book.
I could not recommend this book more highly. It's a practical guide to how marketing works *today* and should be required reading for all marketers and small business owners. I've seen these ideas applied in thousands of businesses. They work.
2 of 2 found the following review helpful:
Perfect for anyone new to PR Sep 11, 2011
By Odile Beniflah
I have been a web product manager for years but have always been intimidated by the PR world. As Product Manager, I always try to understand buyers' problems and develop products that solve these problems. To switch to PR, this book made me realize that all I needed to do was to start TALKING to those buyers and telling them directly how my product was giving them solutions. This book makes it super easy to start. I particularly liked the Chapter 11 to define a corporate Marketing and PR strategy and the tons of practical tips that can be implemented right away. I have been a big fan of Pragmatic Marketing for the last 10 years. I just converted to the New rules of Marketing and PR!
2 of 2 found the following review helpful:
If Marketing had a bible... Aug 08, 2011
By Ann M. Handley
"MarketingProfs"
If Marketing had a bible, it would be this book. I don't say that lightly, either.
This is the book that changed my thinking about how businesses can best use new and emerging online tools, why content really rules (ha!) now more than ever, and how if you aren't shifting your thinking to embrace a new way of doing things... well, you're selling your brand short. This newly updated version is more valuable than ever.
This isn't just a book about Marketing. It's a book that will change the way you think about Marketing your business, in ways that will completely transform it. And yes, I know that's high praise. But it's true.
See all 31 customer reviews on Amazon.com
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